THE DESIGN OF A PRODUCT or the setting in which a service is provided can also be protected as a trade-mark. In this issue, we explore trade dress protection for advertising campaigns.
Advertising is all about creating images. THE CONCEPT OF TRADE DRESS PROTECTION–ITS SCOPE AND DEVELOPMENT.
Trade Dress, Product Configuration & Design Patent Protection. Mechanicsburg: Pennsylvania Bar Institute.
Trade secret protection and trade dress law are not simple matters. Trade dress protection on functional features of a product has the potential to frustrate both of these policies.
Trade Dress Intellectual Property Protection. The look and feel of a product, packaging or how a good or service is presented to the public are protected by trade dress.
The term вЂњtrade dressвЂќ refers, in very general terms, to the вЂњlook and feelвЂќ of a product or its packaging. Trade dress typically receives legal protection by being distinctive and recognizable without any formal registration requirements at the state or federal level.
For more information regarding this article, Timothy P. Ryan can be reached via email at tpr@escm. The protection of trade dress, however, is difficult to obtain because an applicant must prove that the design has a secondary meaning to consumers.
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